Client Attraction Program

Explore the practical questions involved in starting or reviewing your practice, including registration, insurance, service descriptions, intellectual property, workspace and finances. Alongside these foundations, reflect on your beliefs about money, receiving and prosperity, and how they influence your experience of running a business.

Focus: Your business setup and entrepreneurial mindset.

Set meaningful business goals and develop an action plan. Use market analysis, customer personas and keyword research to understand the people you want to reach. Then explore your value proposition, pricing, service packages and group coaching so your offer has a clear place in the market.

Focus: A clearer audience, offer and direction.

Explore how Google Business Profile supports visibility in Search and Maps for eligible businesses. Work through creating or claiming a profile, presenting your services, adding useful information and managing reviews. Learn how to keep your profile relevant and review the ways people interact with it.

Focus: A more informative local business presence.

Work through the building blocks of a professional website, from choosing a domain and hosting to selecting a theme and organizing your pages. Explore your homepage, services, about and contact pages, along with navigation, blog posts and plugins that support the visitor experience.

Focus: A website that clearly presents your practice.

Learn how website content, page structure, local listings and links contribute to search visibility. Research the questions your audience asks, develop a blog content plan and practice writing an optimized article. Explore how to monitor your progress and refine your approach over time.

Focus: Useful content that helps people discover your work.

Map the journey from a first website visit to an ongoing relationship. Develop a relevant lead magnet, explore email signup forms and plan your first email sequence. Learn how list building, audience segmentation and performance review can help you make your communication more useful to potential clients.

Focus: A connected website and email follow up process.

Explore how paid search connects services with people looking for them. Work through campaign goals, keyword choices, ad copy, targeting and budgets, beginning with a draft campaign. Learn how tracking and performance measures can inform your decisions as you test and refine your advertising.

Focus: A considered approach to search advertising.

Create a professional Facebook presence and explore the platform’s organic promotion tools. Learn how pages, groups, events, photos, videos and Reels can support your communication. Develop a content calendar that gives your posting a clearer purpose and helps you build relationships with your audience.

Focus: Consistent content and community engagement.

Explore campaign objectives, audience awareness and the structure of Facebook advertising. Work through campaign preparation, ad sets and creative, then examine tracking tools, conversion events and reports. Learn how to use campaign data to review your approach and make informed adjustments to your marketing.

Focus: Advertising with clear objectives and measurement.

Look at how a structured support program can guide clients through a more complete journey. Explore the elements of a high value offer, the content that helps people understand it and the way you present it. Consider how communication and automation can support the inquiry process.

Focus: A well defined offer and a clearer client journey.

Explore how to turn your expertise into a structured learning experience. Define your topic and audience, plan and produce your content, and consider how learners will move through it. Work through hosting, launch and promotion, then look at community building and feedback as ways to improve the course.

Focus: A plan for sharing your knowledge through an online course.

Review how you present your practice on Instagram, YouTube, X and LinkedIn. Explore professional profiles, content planning, scheduling and adapting ideas across platforms. Learn how audience engagement, partnerships, analytics and reputation management can support a more coherent presence online.

Focus: Profiles and content that reflect your professional identity.

Bring attention to the daily habits behind a well run practice. Explore organization, preparation for client meetings, communication and professional responsibility. Reflect on how you can support client trust and satisfaction while maintaining a workable balance between your business and your personal life.

Focus: Thoughtful client care and sustainable working habits.

Reconnect with the purpose and vision behind your business. Explore alignment, listening, perseverance, integrity, gratitude and leadership. Reflect on how to stay engaged when motivation changes and how to bring your values into the decisions that shape your practice over time.

Focus: A grounded vision and the commitment to keep taking action.